Magesh Kumar is the Head of Analytics and Technology at Couture Marketing Group, bringing over 15 years of experience in data-driven strategy and technical implementation. He specializes in GA4, GTM, conversion tracking, advanced analytics, and automation, with a strong focus on turning complex data into actionable insights.

With a background in data science, data mining, and web development, along with a master’s degree in Artificial Intelligence. Magesh ensures systems are built, tracked, and optimized to support performance and informed decision-making.