As AI search tools like ChatGPT continue to evolve, it affects local business AI search ranking 2025 and the way your customers find you will change. While Google still dominates local search, platforms like ChatGPT are quietly gaining ground, and your business may already be showing up in AI-powered results without you even realizing it. At Couture Marketing Group, we stay ahead of these trends so you don’t have to. Here’s what’s really going on with ChatGPT, and how you can optimize your business to be found in this new frontier of search.
ChatGPT Is Using Bing—But Not Like You Think
As of late 2023, ChatGPT began pulling real-time search data from Bing to power its answers. But instead of just copying Bing’s rankings, ChatGPT applies its own proprietary logic to filter, rank, and display results based on what it considers the “most useful and verifiable” information.
It does NOT use Google Business Profile data—and it doesn’t access Bing Places profiles either.
What ChatGPT Looks for in Local Results
ChatGPT doesn’t show listings based on who has the most reviews or the best GBP optimization. Instead, it filters content based on:
- Page quality and structure (rich metadata like hours, ratings, address)
- Credible sources like Yelp, Facebook, BBB, and local news
- Local blogs or guides that list and describe businesses in detail
- Direct links that are accessible without a paywall
- Verifiable facts—e.g., clearly dated articles, visible authors, known organizations
Learn more about how Couture optimizes local search across Google, Bing, and ChatGPT
Local business AI search ranking 2025 : Why Your Bing Presence Matters
Since ChatGPT pulls web data indexed by Bing, your business MUST be visible in Bing search results—even if you don’t use Bing directly. That means your website needs to be:
- Indexed by Bing
- Optimized for local search queries
- Listed in third-party directories that Bing trusts (like Yelp, BBB, Facebook)
How Couture Helps You Show Up in AI Search
At Couture Marketing Group, we go beyond Google. Our Local SEO + AI Visibility Package helps you:
- Optimize your website for both Google and Bing indexing
- Get listed in high-authority directories used by ChatGPT
- Create content that appears in local roundups, blogs, and guides
- Ensure your website has the metadata structure ChatGPT favors
We even monitor emerging AI platforms like Perplexity, Claude, and ChatGPT’s plugin marketplace so your brand stays visible where attention is moving.
What You Should Do Now
- Search for your business in Bing—do you appear?
- Ask ChatGPT: “What are the best [your industry] in [your city]?”—Are you listed?
- If not, let us help you with that.
📞 Call 806-336-0532
🌐 Visit CoutureMarketingGroup.com to schedule a free Local Visibility Audit—and find out how visible your business really is in 2025.
